I’m sure many of you are aware of SEO being an ever-changing landscape. SEO continues to evolve as Google continues to try to do what it can to get the best results possible.
In order to achieve this, Google relies on a continuously updating and tweaking its algorithm so that it can test out new ideas on how to present to users.
With that said, here are three ways SEO is changing Today.
Google has implemented a new knowledge graph which gives a quick “about me” for popular brands. What this does is allow users to gain information directly from the Google Engine itself. Users no longer have to go out of their way to click on website and find information. It is all already there!
Google is moving towards an even heavier pay to promote structure. Google makes money off of ads so it makes sense that Google wants to force you to buy ads. In order to do this, Google is making more robust ads that will feature more information. This will allow Google to dominate the search results with dynamic ads that make them money!
Google results today are full of rich snippets. People are seeing ratings, stars, descriptions all beyond the normal search results. This is because of things like schema where Search Engines can now detect what certain properties are and help the user to highlight them. While it doesn’t directly affect rankings, it does affect clickthrough rates.